At ezpz, I led a full refresh of the brand’s print materials and packaging system. I updated and standardized 60+ SKUs, introducing new Pantone colors to ensure consistency across all product lines. I also designed product catalogs, flyers, sale sheets, retailer kits, and distributor kits to support wholesale and global launches. In addition, I created booth and backdrop designs for events, including a custom booth for the Dubai Expo 2025, translating ezpz’s playful, modern identity into large-scale spaces.