Adyen Latinx Branding
Adyen Latinx Branding
Adyen Latinx Branding
Adyen Latinx Branding
Adyen Latinx Branding
When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.
I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.
When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.
I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.
When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.
I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.
When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.
I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.
When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.
I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.















Role
External Freelancer for this particular project.
External Freelancer for this particular project.
Timing
Approximately
two months.
Deliverables
Logo
Mosaic Vectors
Style Guide
Collateral Design
Credits
Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.
Role
External Freelancer for this particular project.
Timing
Approximately two months.
Deliverables
Logo
Mosaic Vectors
Style Guide
Collateral Design
Credits
Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.
Role
External Freelancer for this particular project.
Timing
Approximately
two months.
Deliverables
Logo
Mosaic Vectors
Style Guide
Collateral Design
Credits
Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.
Role
External Freelancer for this particular project.
Timing
Approximately
two months.
Deliverables
Logo
Mosaic Vectors
Style Guide
Collateral Design
Credits
Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.
Made by me with love, sweat,
and tears in Framer.
Made by me with love, sweat,
and tears in Framer.
Made by me with
love, sweat, and
tears in Framer.
Made by me with love, sweat,
and tears in Framer.
Made with love, sweat, and tears in Framer.
Tell me my website is cute.
Made by me with love, sweat,
and tears in Framer.
Made by me with love, sweat,
and tears in Framer.