Adyen Latinx Branding

Adyen Latinx Branding

Adyen Latinx Branding

Adyen Latinx Branding

Adyen Latinx Branding

When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.


I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.

When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.


I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.

When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.


I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.

When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.


I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.

When Adyen's Latinx employee group needed a visual identity, the direction was clear: colonial mosaic tiles, within Adyen's existing brand palette. The challenge was making something feel culturally rich and alive inside those tight constraints.


I designed nine original tile patterns drawn from traditional Latin American motifs, geometric, ornamental, and expressive, while staying disciplined to Adyen's navy, green, yellow, and blue.

Role

External Freelancer for this particular project.

External Freelancer for this particular project.

Timing

Approximately
two months.

Deliverables

Logo

Mosaic Vectors

Style Guide

Collateral Design

Credits

Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.

Role

External Freelancer for this particular project.

Timing

Approximately two months.

Deliverables

Logo

Mosaic Vectors

Style Guide

Collateral Design

Credits

Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.

Role

External Freelancer for this particular project.

Timing

Approximately
two months.

Deliverables

Logo

Mosaic Vectors

Style Guide

Collateral Design

Credits

Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.

Role

External Freelancer for this particular project.

Timing

Approximately
two months.

Deliverables

Logo

Mosaic Vectors

Style Guide

Collateral Design

Credits

Vanessa Fenn, Lead Director of Content Marketing at Adyen’s San Francisco office.

Made by me with love, sweat,
and tears in Framer.

Made by me with love, sweat,
and tears in Framer.

Made by me with
love, sweat, and
tears in Framer.

Made by me with love, sweat,
and tears in Framer.

Made with love, sweat, and tears in Framer.

Tell me my website is cute.

Made by me with love, sweat,
and tears in Framer.

Made by me with love, sweat,
and tears in Framer.